CLIF want you to pedal your bike (CLIF Bar)
A little motivation — especially in the guise of a challenge
— can do wonders to get people on bicycles. This month CLIF Bar Company, the maker of sports
nutrition and healthy snacks, announced its commitment to support bicycle
advocacy nonprofits nationwide.
This week the company kicked off the sixth annual 2 Mile Challenge, and partnered with
cyclists to donated $100,000 to bike advocacy nonprofits. The goal here is to
get riders to opt for pedal power instead of driving for distances two miles or
less. In the US, 40 percent of all urban trips are two miles or less, and 90 percent
of those trips are currently made by car.
The thinking behind the challenge is that if one of 10
car commuters switched to a bike, carbon dioxide emissions would be reduced by 25.4
million tons per year (US Dept. of Transportation).
This year, every bike trip logged by riders in the challenge
is worth $1 for a regional bike advocacy nonprofit, and CLIF Bar will select a
new group month with the nationwide campaign providing up to $100,000 for the
grassroots groups this year. “Joining the 2 Mile Challenge is an easy way to do
something good for the environment, while having fun and interacting with the
bike community,” said Ryan Mayo, environmental activism manager at Clif Bar
Company, in a statement. “As a company that makes food to support people
on-the-go, we strive to help sustain the planet for a better future and hope to
inspire others to make small changes in their everyday lives to protect the
places where people play.”
One of CLIF’s many incentives, a prized CLIF Bar Bike Love trucker hat
Already the efforts are underway, and in May the 2
Mile Challenge donated $6,590 to BikeWalkKC of
Kansas City, while the Los Angeles County
Bike Coalition will reap the rewards of the challenge in June.
CLIF Bar is also lending its support to National Bike
Month and the CLIF Bar Bike Week Challenge, which encourages groups at the
local community level to also get involved in cycling. CLIF Bar, working with
GOOD Magazine, launched the challenge and has also been looking for creative
ideas from communities. From May
14th to June 11th GOOD and Clif Bar have provided a
toolkit to local organizations with tools to promote efforts in the social
media and web platforms.
And on June 12 the ideas will be made open for review
to biking community, where the idea with the most votes will win a $1,000
Social media is also going to play a role in the 2 Mile
Challenge, as users can take advantage of the BioLogic Bike Brain iPhone app.