Aerobars are just the thing to help this three-wheeled penny farthing cut through the wind. (James Huang/BikeRadar)

The Tour de France is first
and foremost cycling’s biggest and most prestigious stage race in the world. But
preceding the peloton from start to finish is another spectacle: the publicity

Consisting of dozens of elaborately crafted specialty vehicles and
taking nearly an hour to pass, it’s a daily parade – and a parade of
advertising and small giveaways – that, according to the Tour de France, is actually
the main draw for nearly 40 percent of spectators on hand.

Take a look at some of the elements that bring all those people in. The
Tour de France may be a bicycle race but for at least a portion of the folks at
roadside, the peloton is merely a sideshow.

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