Garmin-Barracuda will become Garmin-Sharp at the Tour de France (Yves Logghe/AP/Press Association Images)
This article was originally published on Cyclingnews.com.
As teams are only allowed to have two sponsor names, the team will
officially be known as Garmin-Sharp. “Barracuda Networks will continue
as an important co-title sponsor, and team materials and the website
will refer to the team as Garmin-Sharp-Barracuda,” according to the
team’s press release.
Sharp is a world-leading technology provider, offering a wide
portfolio of business and lifestyle products in markets across the
“In the year Sharp celebrates 100 years of creating unique
technologies and products that bring genuine benefit to society, we are
delighted to become Technology Partner to the most exciting team in one
of the world’s most beautiful sports, which perfectly showcases the
convergence of technological and human achievement,” said Paul Molyneux
of Sharp Europe.
“Sharp shares our passion and commitment to the best innovations in
technology,” said Jonathan Vaughters, CEO of Slipstream Sports. “We are
incredibly excited to partner with them to together develop technologies
that will help our riders do what they do every day, even better.”
In addition to the commercial possibilities for Sharp, this deal
“also gives them access to some of the best athletes in the world to
develop products for the future,” said Matt Johnson, president of
The new kit will be introduced at a press conference Thursday at the team’s Tour de France hotel in Belgium.