From left to right: Xeno Grimmelt, Senior Vice President, Pon Bicycle Group, Phil White, CEO, co-founder, Cervélo and Mathias Seidler, Chairman, Derby Cycle in Toronto as Cervélo joins Pon Bicycle Group (Pon/Cervelo Cycles)

Pon Holdings,
today, announced that they have acquired Cervélo
after successfully final negotiations that began final December.

Cervélo will continue to work independently,
retaining a singular identity, creation and reward code positioning.

This is a same plan Pon occupy with their
other PBG properties. They also possess a Royal Dutch Gazelle
brand and a German manufacturer Derby
of that Pon is a vital shareholder. “Cervélo is a singular brand
that we are really gratified to move into Pon Bicycle Group [PBG],” said
Janus Smalbraak, CEO Pon Holdings, around press-release. “The Canadian based
company’s state of a art record and passion for pulling a boundary of
engineering has prisoner a imagination of cyclists around a globe. With
Cervélo we trust there is good intensity for expansion and we are looking
forward to operative with them to grasp these goals.”

Cervélo co-founders Phil White and Gerard Vroomen
will both sojourn with a newly shaped Pon Bicycle Group.

White will continue in his benefaction purpose as Cervélo
CEO. Vroomen will assume a part-time purpose as business growth manager
within PBG, focusing on special projects for a group. “The opportunity
for Cervélo within Pon Bicycle Group, is tremendous,” pronounced White, continuing
CEO, and co-founder Cervélo. “The multiple of Pon’s considerable
resources and imagination and Cervélo’s slicing corner record will make us
stronger and some-more rival as we continue to operative a best bikes on the

Cervelo launched a new S5, as their flagship aero highway bike final summer

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