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SRAM’s RockShox Ride Experience demo van (SRAM)

RockShox rolled out a new demo program for the
US
, today, which will allow riders to try suspension forks and shocks on
their existing rigs. The program will run throughout 2012, after kicking off
17-18 March in San Diego, CA.

The program carries through the end of October with 47 stops
spread throughout 27 states carried out by two demo teams. The program is the result
of a pilot program that RockShox ran last fall in Denver, CO.

“A lot of people have never had the ability to do a fair A-B
comparison on their own bike, let alone their own bike on their own trails,”
Mike Reisenleiter, SRAM’s dealer marketing manager told BikeRadar. “When we test
something, we change one thing at a time, so if you really want a fair
comparison and an honest test you take one piece off and put another piece on.”

The RockShox Ride Experience intends to introduce riders to
the manufacturers new — and specifically matched — suspension components, as
well as highlight their tenability and features, through a one-on-one with a
RockShox tech. “It’s a chance for them to, kinda, get a new bike — if you’ve
ever done a fork and a shock swap on a bike, it’s like a whole new bike —
without the price of a new bike,” he said. “The flip side of it, what SRAM
gets, is a chance to meet the rider, talk with the rider, and interact with the
rider in a way that we don’t today.”

After their time on the new products, riders have the
opportunity to purchase the suspension components or have their old parts
refitted. “There will likely be a discount,” said Reisenleiter. “When they make
the purchasing decision, at that point it’s used product either by them or by a
rider or two before them, so because it’s used product it will be discounted.”

The Ride Experience demo is split into two teams that will hit 47 stops in 27 US states this season

The program requires an application, from which RockShox
then invites riders to participate based on their ability to accommodate the
rider’s bike. Day of demo walk-ups will not be allowed.

The application asks what the rider is currently riding, in
terms of: travel, axle type, steerer style, axle-to-crown (fork), and
eye-to-eye (shock) measurements. “We’ll likely already have a product recommendation
for them [due to the application process],” said Reisenleiter. “During the time
that the technician is installing the product, we’re going to set them down for
a brand overview video, and then we’ll have a product specific overview that
happens one-on-one.”

From there riders will hit the trails to make up their own
minds.

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