Ingezonden

Brendan Fairclough – see him in action in MBUK’s augmented reality issue 277 (Steve Behr)

Mountain
Biking UK
will become the world’s first augmented reality cycling magazine when their special interactive issue (277) goes on sale today (Thursday 4
May).

At first glance it may look
like any normal issue but after partnering with augmented reality
specialists Aurasma, the MBUK team have
produced an issue that sees cover star Brendan
Fairclough
magically come to life on the newsstand and show off his
dazzling riding style and natural flair right in front of your eyes.

It’s an exciting technological
development that adds an extra dimension to the already action packed pages of
MBUK, as Editor Danny Walter explains: “There’s only so much we can get across
in the words and pictures we put on page when it comes to rider’s skill levels
or a product’s capabilities. Augmented Reality throws the door wide open and
let’s readers have a direct route to some extra content that showcases this in
a very cool and exciting way”.

So how does it work? All users need to do is download the free Aurasma Lite app to their iPhone,
iPad or Android device, hold it over the corresponding image in the mag and
then watch it come to life.

Readers are also treated to a
closer look at this month’s Superbike – Dan
Atherton’s
GT Force LE – as he casually strolls into shot and rides off
down his local hills. And the new Santa
Cruz Tallboy LTc
 gets ridden to the
limit over a variety of tough trail terrain as the guys explore the virtues of
29in wheels and how they should be ridden.

Mountain Biking UK magazine
caters for all mountain bikers, from complete beginners to experienced riders
whatever their area of interest and is priced at £4.35. To by a single issue or
subscribe to the magazine click
here
.

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